Started in 2012 by Sugar Society and Life Is Art, Drop IT! was conceived as a way to get local talent to play on touring size production rigs and a chance to play to big crowds. Over the years it has developed into a electronic music showcase event that brings some of the biggest names in EDM to North Carolina. Matt Zo, Adventure club, Ookay, boregore, Snails, Zomboy, carnage, Dillon Francis have all played on Drop It stages; just to name a few.
8 Life is art provides all production and stage design as well as support for Drop It; and it remains one of our favorite parties. Disco Donnie Productions is constantly pushing us to step to the next level and create a full experience for the crowd, our work on Drop it! has shaped the way we design many of our EDM shows. 9